NESTLE 8Cube

ABOUT THIS PROJECT

Nestle China 8Cube campaign was a great opportunity for me to direct the delicate combination of live-action talent and physical set design, enhanced with CGI environments, 3D character design and animation.

I loved the 8 Cube script with its quirky originality, multiple characters and art direction that plays off a live action and animated style yet is set in the real earthly world. The ‘world’ naturally supports the casual co-existence of our teenage hero talent with the 8 Cube Matcha ice cream character and, of course, Aliens.

The Aliens were designed to feel like they have alien blood and alien oxygen running through them. Their personalities are weird and wonderful, cheerful and cheeky, also lazy. They’re slightly awkward as they are not well versed in human earthly ways or etiquette, but are open minded and inquisitive. The Aliens express their 8Cube ice cream appreciation by individually changing colour like a chameleon or octopus.

Our hero 8Cube Matcha character has many positive character traits. He is intuitive, enthusiastic, friendly, cheerful, inquisitive, cheeky and stylistically very different from his new Alien friends.

MPC Shanghai served as production company and the MPC Producers supplied full production support for the TVC. I directed all stages of the film through MPC Shanghai from Pitch / Pre-Pro / Live Action Shoot through to Animation Direction. MPC Shanghai was the main VFX studio and I was also able to work with their global network of animators and artists.

DIRECTOR Helen Clemens
PRODUCTION COMPANY MPC Shanghai
EXECUTIVE PRODUCER Jamie Loudon
VFX PRODUCER Xiao Liu
LIVE ACTION PRODUCER Amin Lin
1st AD Polly Dong
CINEMATOGRAPHER Luka Milicevic
ART DIRECTOR Ziyi
EDITORS Corrine Young | Ben Hiew
VFX SUPERVISOR + LEAD ANIMATION Earn Lee
ANIMATORS Alexey Petryaev | Ambilika Nandy
RIGGING Alex Kok | Yeswanth Garlapati
LIGHTERS Chamishka Gamage | Yao Zhang
MODELLING + ASSET LEAD Aram Hakze
ASSET ARTISTS Ullas Thunga | Jayadeep Chandran
COMPOSITING LEAD Marielle Santens
COMPOSITORS YanZhong Dai | Allegra David
MOTION GRAPHICS Zhao Qian | Michael Drayton
CONCEPT ARTISTS Andrew Brooks | Michelle Tolo
STORYBOARD ARTIST Morgan Denton
COLORIST Nikola Stefanovic
AGENCY Ogilvy Beijing
AGENCY CREATIVE DIRECTOR Sarah-Leith Izzard
AGENCY PRODUCER Cecilia Dong
AGENCY ACCOUNT MANAGER Genevieve Kwek
MUSIC STUDIO GUM China
PRODUCER Fabien Langard

FILM STILLS