NESTLE 8Cube

ABOUT THIS PROJECT

The 8Cube TVC was realised through a delicate combination of live-action talent and physical set design, enhanced with CGI environments, 3D character design and animation.

The art direction plays off a live action and animated style that is set in the real earthly world, yet naturally supports the casual co-existence of our teen hero male talent, the 8 Cube Matcha character and, of course, Aliens!

DIRECTOR Helen Clemens
PRODUCTION COMPANY MPC Shanghai
EXECUTIVE PRODUCER Jamie Loudon
VFX PRODUCER Xiao Liu
LIVE ACTION PRODUCER Amin Lin
1st AD Polly Dong
CINEMATOGRAPHER Luka Milicevic
ART DIRECTOR Ziyi
EDITORS Corrine Young | Ben Hiew
VFX SUPERVISOR + LEAD ANIMATION Earn Lee
ANIMATORS Alexey Petryaev | Ambilika Nandy
RIGGING Alex Kok | Yeswanth Garlapati
LIGHTERS Chamishka Gamage | Yao Zhang
MODELLING + ASSET LEAD Aram Hakze
ASSET ARTISTS Ullas Thunga | Jayadeep Chandran
COMPOSITING LEAD Marielle Santens
COMPOSITORS YanZhong Dai | Allegra David
MOTION GRAPHICS Zhao Qian | Michael Drayton
CONCEPT ARTISTS Andrew Brooks | Michelle Tolo
STORYBOARD ARTIST Morgan Denton
COLORIST Nikola Stefanovic
AGENCY Ogilvy Beijing
AGENCY CREATIVE DIRECTOR Sarah-Leith Izzard
AGENCY PRODUCER Cecilia Dong
AGENCY ACCOUNT MANAGER Genevieve Kwek
MUSIC STUDIO GUM China
PRODUCER Fabien Langard

FILM STILLS