KFC Edible Nail Polish

ABOUT THIS PROJECT

The KFC film original sound track was created by Hong Kong beatboxer, Tung Tung. Choreographer Kai Man and Tung Tung then battled it out in the music video.

KFC’s Edible Nail Polish Integrated Campaign amassed a tidal wave of global media attention. Featuring in the New York Times, Wall Street Journal, BBC, CNN, Vogue and Perez Hilton, to name a few. The campaign was a nominee at the USA Webby Awards and received multiple awards at the Spikes Asia, Adfest and Kam Fan.

‘KFC Finger Lickin’ Good Edible Nail Polish’ was created to celebrate the world famous line “It’s Finger Lickin’ Good”. Using KFC’s signature flavors: Original Recipe and Hot & Spicy, these have been carefully formulated from natural ingredients into edible nail polish and packaged in a contemporary glass bottle and minimal box with hand painted typography and printed on using over gloss inks.

Simply apply and dry like regular nail polish and then lick to taste why the world’s favourite chicken is Finger Lickin’ Good. Yes it is weird. Everyone went crazy for it.

#kfcnailpolish

DIRECTOR Helen Clemens
PRODUCTION COMPANY Mutual Workshop
EXECUTIVE PRODUCER Dicky Wu
PRODUCER Cyrus Lai
CINEMATOGRAPHER Fir Cheung
PHOTOGRAPHER Kimhoo So
ART DIRECTOR Joseph Wong
MUSIC STUDIO Song Zu Singapore
MUSIC COMPOSER Lindsay Jehan
BEATBOXER Tung Tung
VOCAL COACH DTT
CHOREOGRAPHY Helen Clemens + Kai Man
DANCER Kai Man
EDITOR + COLOURIST Miles Selwyn
AGENCY Ogilvy + Mather Hong Kong
CHIEF CREATIVE OFFICER Reed Collins
CREATIVE DIRECTOR John Koay
CREATIVE DIRECTOR Matt Nisbet
ART DIRECTOR Elaine Li
DESIGN CREATIVE Andy Reynolds
AGENCY PRODUCER Mikyung Kim
ASISSTANT PRODUCER Jayden Wong

FILM STILLS

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